May 18, 2020
Dear Music Lovers,
The past weeks have brought unprecedented uncertainty for not only the arts community, but our entire city. Worldwide, COVID-19 has had a profound effect on how artists bring light to their communities. Local musicians, unable to perform gigs at restaurants, bars, night clubs, concert halls and theatres, are disproportionately affected until it’s safe to gather again. It’s entirely possible some of the oldest and most-beloved performing arts organizations in the U.S. will not survive Coronavirus, and virtually no arts organization is untouched by the pandemic. The Lubbock Symphony has, to date, canceled three of its most highly anticipated performances, and without a crystal ball, we cannot know for sure when we will delight our audiences again. And yet, I am not among the hundreds of orchestra administrators worldwide worried about the long-term viability of our organization—because we have a uniquely dedicated patron base in a city that prioritizes the arts and celebrates its artists
When we canceled our concerts this spring, our patrons opted 8 to 1 to donate their ticket costs back to the LSO rather than receive a full refund. Because of this, we were able to pay our musicians for their contracted services despite not presenting a concert. When we announced our 2020-2021 Season Ticket sales last week, we were inundated with calls from subscribers eager to buy despite the possibility of more cancelations or rescheduling. Foundations and individual donors have helped establish our fledgling Musician Relief Fund aimed at providing work opportunity and financial assistance to our musicians. And, we continue to receive the operating support to our Annual Fund we need to weather this storm with all of you.
Still, the next few months are critically important for the LSO’s future, and we need your support. Our staff are working around the clock to problem-solve, develop virtual programming, and plan for a season amid so many unknowns. By donating to the Annual Fund or Musician Relief Fund, you are truly keeping the music alive! When you purchase your tickets for the 2020-2021 Season, you help ensure we can maintain a lasting legacy for future generations of West Texas Music Lovers. Without you, we simply cannot maintain this 74-year tradition.
Viewable from my office window (which I seldom see in this era of working from home) is the incredible Buddy Holly Hall of Performing Arts and Sciences, which is nearing completion. In this time of uncertainty and global suffering, it’s become so much more than a music venue—It’s a promise of brighter days and more music in the not too distant future.
For the foreseeable future, the LSO will continue to serve its patrons remotely by phone and email (806.762.1688 or firstname.lastname@example.org) while we endeavor to keep our most vulnerable staff, patrons, and artists safe at this time. We are also still accepting mail-in and phone orders for season subscription renewals. Even with our office closed to the public, we look forward to providing excellent service to our wonderful patrons!
Thank you, Lubbock, for your enduring support! We look forward to dazzling you again soon.