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Director of Marketing

Job Summary: Lead the creative and strategic initiatives in the marketing and promotion of the Lubbock Symphony Orchestra (LSO) and its programs to support organizational goals.

Reports to: President & CEO

Supervises: Graphic Designer

Essential Duties:
Direct all communication efforts, including marketing and promotion, media relations, public information, advertising and audience development for all Lubbock Symphony programs.
Develop, implement and measure the success of communications and marketing plan, focusing on both short-term and long-term organizational and financial goals.
Cultivate strong relationships with board members and other executive team leaders in the development and implementation of strategic objectives as identified by the President & CEO. Work with staff and Board to provide guidance and support to ensure consistent messaging with stakeholders.
Develop and track annual departmental budget in line with goals in conjunction with the President & CEO.
Build public interest, as well as strengthen and promote the brand locally and regionally.
Develop initiatives to maximize revenues through paid admissions, ticket sales, media outlets and other sources to sustain and expand the Lubbock Symphony’s various audiences.
Lead initiatives to develop and implement robust social media, print, targeted, bulk and email campaigns. Articulate, develop and expand the LSO brand consistently through all website, print and graphic representations.
Oversee the design and maintenance of content on website.
Develop and maintain relationships with print vendors within budgetary guidelines.
Develop and maintain all media relations and act as the main point of contact with all media outlets.
Oversee concert program advertising sales, ensuring that budgetary targets are met and exceeded.
Work with development staff to provide guidance and support to ensure consistent messaging with donors and board of directors.

Candidate will have a minimum of three years of experience in communications, marketing and/or public relations, with direct experience in a nonprofit organization and/or performing arts environment preferred. Bachelor degree in a related field is required. Candidate will have demonstrated excellence in organizational and communication skills, planning, budgeting, ability to take initiative, manage multiple projects simultaneously, supreme attention to detail, ability to work under tight deadline and tight time frames, and work both independently and as a member of a team. Excellent oral and written communication skills are a must. Candidate must have an outgoing personality, have a creative and entrepreneurial spirit, and be comfortable in a crowd as well as one-on-one. Candidate must be able to work evenings and weekends as required for performances and marketing events.

Job Type: Full-time

Job Location: Lubbock, TX

Required education: Bachelor's

Required experience: Marketing (3 years)

Send cover letter, resume and digital portfolio to ceo@lubbocksymphony.org

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May 2017
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